I started out trying to create the image of the word I was using. Which was the tree one. After working on it for a while but not really liking who it came out my thinking towards the project changed. I then thought of more simple compositions. I started playing around with a black background and trying to make the text pop and I managed to make it glow. So the neon lights one was by accident. Then I wanted to use color in someway and I just got the idea of spellin out a color with another color that was spelt with another color. Made sense when I thought about it. For the Penguin, I wanted to give the imagery idea another shot. I think the penguin was much more successful than the tree.
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